People will memorize this image with your company
Content has many benefits, but primarily it provides the user a utility to return to your site. It turns your site into a resource and motivates the user to recommend it to others and return.
Your site must be easy to navigate. If the user gets lost, and cannot navigate to the target they arrived for, they will just close the window and instantly exit the site. They won’t find what they were looking for, they won’t return to your site and it will leave them frustrated.
Imagery is very important. Pictures must be relevant, and load easy on your Web site, as to not leave the user waiting when they open the page. User time span to navigate your site is often very limited and it is not worth spending that time waiting for images to load.