Biago Media Blog
A great place to read up on e-commerce and web related news.
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The online shopping industry has grown from 30 billion users in 2005 to over 180 billion users in 2008. Th at is a tremendous growth and it will continue to grow steadily. Online shopping's convenience, especially during the Christmas holiday season, has attracted more shoppers year over year than any other industry. Who can blame shoppers, no one wants to compete with anxious shoppers, storming retail stores, pushing and fighting over gifts. The alternative, sitting in the comfort of your office, or home, and browsing on the net for the season's most popular gifts at the click of a button.
There is still time to be a part of this holiday shopping season. Contact us via phone, email or Live Chat (to the right of this page). We can set up with one of the most advanced e-commerce stores for as low as $499, which includes the following features:
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Think letting customers post cranky reviews of your products will scare away sales? Here's the surprising truth.
(Fortune Small Business) -- Like many retailers, Jim Hobart knows the value of a good testimonial.
The online store he co-founded, AlpacaDirect.com, always offered a page full of cherry-picked customer comments raving about the site's alpaca sweaters, socks and yarn. But recently Hobart, 47, decided to take the idea a step further: He hired PowerReviews, whose software lets shoppers write their own product reviews directly on the retailer's Web site.
It was a risky move for the four-year-old company, based in Brentwood, Calif. Hobart was effectively paying to host bad press -- such as posts by customers who described AlpacaDirect's golf cardigan as "kinda sweaty" and a "poor fit." Both awarded the cardigan three out of a possible five stars.
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By Roy Furchgott
Starbucks is introducing two new applications for the iPhone that will make it easier for java junkies to get their fix — and make it possible to pay right from the phone, which has broad implications for mobile commerce.
The myStarbucks application has a slew of features that make it easier to remember your friend’s favorite drinks and to locate nearby Starbucks stores. More interesting is a test of a Starbucks card, which will allow people in select West Coast stores to pay for coffee using a bar code on a phone’s screen.
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Aug 25, 2009 1:03 PM, By W. Craig Tomlin
In conducting usability testing and optimization on large and small size e-commerce sites since 1996, I’ve found that there are 10 common usability issues found in order flows.
The good news is, by identifying common usability issues and correcting them on your order flow, you can improve usability and increase sales and revenue – without the expense of a major Website redesign.
To demonstrate these common usability issues, we’ll use a fairly common task a typical user might go through: finding and ordering a replacement inkjet toner cartridge for a printer. Unless you are near your printer when you’re placing the order, you’ll likely need assistance from an e-commerce site to find the correct cartridge part number.
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Biago Blog
